All work
Made-to-measure · 2024
Hemlock — made-to-measure tailoring
Made-to-measure configurator and Shopify storefront for a Savile Row–trained tailoring house.
Client
Hemlock & Co.
Industry
Bespoke menswear
Duration
12 weeks
Year
2024
Made-to-measure3DShopify
hemlock.shop / collections
Hemlock
ShopStoryJournal
Cart (0)
New collection
Considered homeware
Product 01
£48.00
Product 02
£60.00
Product 03
£72.00
Product 04
£84.00
Product 05
£96.00
Product 06
£108.00
Fig. 01 — Production UI · 2024Hemlock & Co.
Year
2024
Category
Made-to-measure · 2024
Stack
Made-to-measure3DShopify
Scope
- 3D configurator
- Swatch fulfilment
- Showroom booking
- Brand refresh
The challenge
What they needed to solve.
MTM appointments booked at £18 acquisition cost via Google but converted at 4%. No online configurator existed.
Our solution
How we approached it.
3D fabric configurator, swatch request flow, and virtual fitting booking. Showroom slots feed direct to Calendly.
Web design
Design decisions.
Palette
#1a1410
#f3ede2
#7a4624
#3a2c1e
#c8b48a
Typography
- AaGT Sectra — display
- AaSöhne — UI
- AaSöhne Mono — measurements
Layout system
Editorial PDP, configurator as full-bleed canvas, photography lead.
Design highlights
- 3D fabric rotation at 60fps
- Swatch fulfilment via Royal Mail tracked
- Showroom utilisation dashboard
Before · After
What changed.
hemlock.shop / collections
Hemlock
ShopStoryJournal
Cart (0)
New collection
Considered homeware
Product 01
£48.00
Product 02
£60.00
Product 03
£72.00
Product 04
£84.00
Product 05
£96.00
Product 06
£108.00
hemlock.shop / collections
Hemlock
ShopStoryJournal
Cart (0)
Sale
Spring Sale Now On
Product 01
£24.00
Product 02
£36.00
Product 03
£48.00
Product 04
£60.00
Product 05
£72.00
Product 06
£84.00
Drag to compare ←→
Fig. 02 — Drag handle to reveal before / afterHemlock & Co.
hemlock.shop / collections
Hemlock
ShopStoryJournal
Cart (0)
Sale
Spring Sale Now On
Product 01
£24.00
Product 02
£36.00
Product 03
£48.00
Product 04
£60.00
Product 05
£72.00
Product 06
£84.00
Static Shopify, photo gallery only, Calendly buried.
MTM conv.
4%
CAC
£18
Swatches / mo
62
Showroom util.
48%
hemlock.shop / collections
Hemlock
ShopStoryJournal
Cart (0)
New collection
Considered homeware
Product 01
£48.00
Product 02
£60.00
Product 03
£72.00
Product 04
£84.00
Product 05
£96.00
Product 06
£108.00
3D configurator, swatch flow, deep showroom calendar.
MTM conv.
11%
CAC
£6
Swatches / mo
260
Showroom util.
92%
Results
What we measured.
01Configurator conv. 11%
02Swatch requests +320%
03CAC down to £6
04Showroom utilisation +44%